A WORLD OF CIRCULENTS
Who are we? We strive for a circular planet. That is, a world based on a circular economy and where consumers are circulents*. Where the demand of the circulators dictates the supply. Where it is a natural choice and a natural lifestyle to be a circulent. As a circulent, you take responsibility for sustainable development through a conscious lifestyle.
You consider yourself to be a user rather than an owner. That way more people can lead better lives off of the planet’s resources. To be a circulent is both easy and attractive. We want to see Sweden at the forefront of sustainable consumption. In the long term we wish to see a world where all people have the knowledge about what is needed for sustainable growth. Our compass is a healthy planet.
We want to, through our circulent perspective, be co-creators to a circular world.