OUR MISSION
WE CREATE CONSCIOUS CONSUMERS IN THE TRANSITION TO A SMARTER WORLD
We want to be part of the solution for creating a sustainable world. The norm in today’s society is unsustainable consumption. Through our in-depth knowledge of the conditions of consumption and the effect on the environment, climate and human health and justice, we want to make it easier to make conscious choices.
With a regenerative approach, we want to establish circular behaviors. Through consumption and behavioral research, we provide concrete information that inspires and contributes to reflection and well-thought-out consumption decisions. We work to make more people part of the solution – through realized consumer power. Because it is together that we can influence and create change.
We think globally but act locally in line with the fact that consumption has a strong link to sustainable growth. We guide and drive force for sustainable consumption in the transition to a smarter world.
A CIRCULAR PERSPECTIVE
WE CREATE CIRCULAR POWER!
To protect our planet and provide fair conditions for current and future generations, we must think about how we produce and consume goods and services. We therefore need to become both sustainable and circular consumers, that is, circulents.
Responsible Consumption works to create circulents. In our community, we generously share knowledge that leads to insight and behavioural changes around consuming more consciously. We believe in consumer’s own will and ability to change their consumption behaviour and their role in different ecosystems. With a regenerative approach, we work solution-oriented and forward-leaning in the transition to a smarter and more circular world.